Production Design/Art Direction

Acquisition team

The VAD team responsible for the world/reality capture of real-life locations and textures via photogrammetry, Lidar, photography and other methods. See also building team.

Architectural lines

Design indications within a set plan or digital asset which indicate perspective. When combined with parallax on an LED volume, helps to create the illusion of depth.

Building team

The VAD team responsible for taking the data captured by the acquisition team and transforming it into digital assets.

Crossover volumes

Different configurations of the same volume load which encompass overlapping physical areas. See also volume variants.

Digital asset manager

1. A software tool used for the management and tracking of digital assets including stills, footage, sound, etc. 2. The crewmember responsible for the tracking of assets between departments and for organizing the file server’s hierarchy. Different departments may each have their own digital asset manager.

Digital backlot

A collection of virtual assets designed for reuse and repurposing throughout the course of an ongoing series or set of projects.

Digital content creation (DCC)

The category of applications used to create different forms of creative content such as 3D, 2D, video, etc.

Digital twin

A real-life physical prop or piece of set dressing converted into a digital asset to provide continuity between live-action and virtual elements.

High dynamic range imaging (HDRI)

An omnidirectional set of images shot in a bracketed wide range of exposures that captures the real-world illumination values of an environment. An HDRI is often used as an Image Based Light (IBL) to light virtual assets and environments.

Hybrid data

The combination of photogrammetry and Lidar scans for digital asset development.

Image-based modeling

The process of using two-dimensional images to develop three-dimensional content. See also photogrammetry.

Transliminal set

A physical set that extends beyond the boundaries of LED volume doors to mitigate the proscenium feeling, which can occur when set builds all feel the same size in relation to the volume.

Version control

A system for tracking and managing changes to digital assets, highly useful for the art development cycle during pre-production.

Virtual art director

The person responsible for managing the design and development of virtual environments and sets.

Volume variant

A variation of a given volume load and physical set configuration, typically due to a desired change in set appearance or camera position.

World capture

The use of LIDAR, photography, video and other references to translate real-world spaces into digital assets. Also referred to as reality capture or scene digitization.

World-building

The process of developing a coherent virtual world for use in a production whose qualities may include history, geography, and ecology.